Privacy Policy.

Effective Date: May 12, 2025

Introduction

SLN Interiors (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains what personal information we collect when you use our services, how we use it, and how we safeguard it. It applies to information collected through our website, social media pages, scheduling system, and other communications. By using our services or providing your personal information, you consent to the collection and use of your data as described here.

Information We Collect

We collect various types of personal information to provide our interior design, construction, and renovation services. This includes:

  • Contact Information: Name, email address, mailing address, phone number, and other contact details you provide.

  • Payment Information: Payment details (e.g., credit/debit card or bank information) when you make a purchase or schedule a service. We use secure, PCI-compliant payment processors and do not store full payment details on our systems.

  • Project and Appointment Details: Information about your design or renovation project (such as preferences or specifications) and appointment details (dates, times, locations, and any notes) collected through our scheduling system.

  • Communications: Information you provide in communications with us (for example, email messages, text messages, chat, or form submissions). This includes any comments, questions, or feedback you send through our website or social media channels.

  • Social Media Information: Data from your interactions on our social media pages (Facebook, Instagram), such as your public profile information, likes, comments, or messages. Anything you share directly on our business pages or in direct messages is information we collect.

  • Website and Analytics Data: Technical information collected automatically when you visit our website, including IP address, browser type, device information, pages visited, and browsing patterns. We use cookies and analytics tools (such as Google Analytics and Meta Pixel) to gather this data and improve our website and services.

How We Collect Information

We collect information through various channels and tools:

  • Website Contact Forms and Emails: We obtain any information you submit through forms on our website or send to us by email.

  • Acuity Scheduling: When you book an appointment or consultation using Acuity Scheduling (part of the Squarespace platform), your details (contact information, appointment preferences, and project notes) are collected through that system and provided to us.

  • Social Media Platforms (Meta): If you interact with us on Facebook or Instagram (for example, by messaging our business page, commenting, or engaging with posts/ads), Meta collects certain information about your interactions. We, as administrators of our social media pages and advertising accounts, may access and use this information for analytics and customer support.

  • Analytics and Tracking Tools: We use third-party analytics services (such as Google Analytics and Meta Pixel) on our website and ads. These tools collect data about your use of our website (via cookies and tracking technologies) to help us understand and improve website performance and marketing effectiveness.

  • Direct Interactions: We also collect information directly from you in person or over the phone when you provide it (for example, during phone inquiries or face-to-face meetings).

How We Use Your Information

We use the collected information for the following purposes:

  • To Provide and Manage Services: We use your contact, project, and payment information to communicate with you, schedule appointments, prepare quotes, manage contracts, and deliver the interior design or renovation services you request. This includes sending confirmations, invoices, receipts, and project updates.

  • Communication: We may use your email address or phone number to send important service-related messages (such as appointment reminders, billing notices, or updates to this Privacy Policy). With your consent, we may also send you newsletters or promotional materials about our services and events; you can opt out of marketing communications at any time.

  • Payment Processing: We use your payment details solely to process transactions through secure third-party payment processors. We do not store complete payment card information on our systems.

  • Service Improvement: We analyze website and usage data to improve our services and website. For example, we use analytics to understand how our website is used and to optimize our content and functionality.

  • Advertising: We use information from analytics and your social media interactions to tailor and measure the effectiveness of our advertisements (for example, through targeted ads on Facebook or Instagram).

  • Safety, Legal, and Compliance: We use and retain information as necessary to comply with legal obligations (such as tax, accounting, and industry regulations) and to protect our rights. For example, we keep transaction records for auditing and record-keeping purposes.

  • Fraud Prevention and Security: We use information to help detect, prevent, or investigate potential fraud, unauthorized transactions, or other illegal activities.

Disclosure of Information (Third-Party Sharing)

  • No Sale of Personal Data: We do not sell, rent, lease, or trade your personal information to any third parties for their marketing or commercial purposes.

  • Service Providers: We may share your information with trusted third-party service providers who perform functions on our behalf (such as payment processors, website hosting, email delivery, or scheduling). These service providers are given access only to the information they need to perform their services and are contractually required to keep your information confidential and secure.

  • Project Partners: In some cases, we may need to share your information with contractors, architects, or other professionals involved in your project. We will only do so with your explicit consent as part of the project engagement.

  • Legal and Safety: We may disclose personal information if required to do so by law or in response to valid legal requests (such as a subpoena or court order), or if we believe disclosure is necessary to protect our rights, property, or safety, or that of others.

  • Aggregated Data: We may share aggregated or anonymized information (such as usage statistics or industry trends) that cannot identify any individual, for purposes such as business analysis or research.

  • Social Media Data: Information you post directly on social media is subject to the privacy settings and policies of those platforms. We may also use Facebook’s and Instagram’s advertising tools, which process data according to Meta’s privacy policies. However, we do not share your personal social media data with other parties without your consent.

  • Explicit Consent: Other than as described above, we will only share your information with third parties if you have explicitly consented to that sharing.

Data Security Measures

We take the security of your personal information seriously and implement appropriate measures to protect it:

  • Encryption: We use SSL/TLS encryption to protect data transmitted through our website and ensure secure data entry. Sensitive information is encrypted during transmission.

  • Secure Storage: Personal data is stored on secure servers behind firewalls. We use industry-standard security measures to protect our databases and systems.

  • Access Controls: Access to personal information is limited to authorized personnel who need it to perform their job duties. We require strong, unique passwords and, where possible, multi-factor authentication.

  • Employee Training: Our team members are trained in data privacy and security best practices. We have internal policies in place to prevent unauthorized data access or disclosure, and we conduct regular reviews of our procedures.

  • Third-Party Security: We only work with third-party vendors (such as payment processors or cloud service providers) that adhere to industry-standard security practices (for example, PCI DSS compliance for payment processing). We review the security policies of our vendors to ensure they protect your data.

  • Physical Security: Any physical records or devices (if applicable) are kept in secure locations with restricted access.

  • Regular Updates: We regularly monitor, test, and update our systems (including applying software patches) to protect against known vulnerabilities.

While we strive to protect your information, no security measures are 100% guaranteed. We use all reasonable and appropriate measures to safeguard your data, but we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy or to comply with legal obligations. Our data retention practices include:

  • Client Data: For clients with active projects, we keep relevant records (such as contact details, design plans, contracts, and transaction documents) for the duration of the project and for a reasonable period thereafter. This retention period is often around 7 years and helps meet warranty, maintenance, tax, and legal requirements.

  • Leads and Prospects: If you inquire about our services but do not become a client, we may retain your contact information and project details for a limited time (typically 1–2 years) in case you decide to engage our services later. You can request deletion of this information at any time (see your rights below).

  • Cookies and Analytics: Data collected through cookies and similar technologies is retained according to the settings of our analytics services. For example, Google Analytics retains data for a set period (usually up to 26 months by default). You can control or disable cookies in your browser if you prefer.

  • Legal Requirements: We may retain certain information for longer if required by law (for example, financial transactions or tax records).

  • Data Deletion: When personal data is no longer needed for the above purposes, we securely delete or anonymize it so that it cannot be reconstructed or read.

We conduct periodic reviews of the data we hold to ensure it is not kept longer than necessary.

Your Data Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

  • Access: You have the right to request access to the personal information we hold about you and to receive a copy of it.

  • Correction: You have the right to request correction or update of any inaccurate or incomplete personal information.

  • Deletion (Erasure): You can request that we delete your personal information, subject to any legal obligations that require us to retain certain data (for example, for tax purposes).

  • Portability: You may request to receive your personal information in a structured, commonly used, machine-readable format (such as CSV) and, where technically feasible, have it transmitted to another service provider.

  • Restriction of Processing: You may request that we limit or restrict the processing of your personal information under certain circumstances.

  • Object to Processing: You have the right to object to our processing of your personal information for particular purposes (such as marketing or profiling).

  • Opt-Out of Marketing: You can opt out of any marketing communications we send at any time by following the unsubscribe instructions included in the message or by contacting us directly.

  • Withdraw Consent: If the processing of your personal data is based on your consent, you can withdraw that consent at any time. Withdrawing consent will not affect the legality of any processing carried out before its withdrawal.

  • Complaint: If you believe your personal information has been mishandled, you have the right to lodge a complaint with a supervisory authority (for example, a data protection regulator) in your jurisdiction.

To exercise any of these rights, please contact us using the contact information below. We may require proof of identity to verify your request and ensure the protection of your privacy. We will respond to your request in accordance with applicable laws and without undue delay. We do not charge a fee for processing reasonable requests.

Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our privacy practices, please contact us at:

  • Email: samantha@slninteriors.com

  • Phone: (860) 833-5652

  • Mail: SLN INTERIORS (Attn: Privacy), 1053 Farmington Avenue, Suite 123, Farmington, Connecticut 06032

We will do our best to respond promptly and address your inquiry.

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Effective Date” above and notify you by posting a revised policy on our website. We encourage you to review this Privacy Policy periodically for any updates.